49ers great Ronnie Lott leverages fame to fight poverty

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49ers great Ronnie Lott leverages fame to fight poverty
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NFL Hall of Famer Ronnie Lott and his wife, Karen, started the Santa Clara-based nonprofit All Stars Helping Kids in 1989.

SAN FRANCISCO -- Ronnie Lott won four Super Bowls with the 49ers but, in his retirement, the former safety has led a huddle of generosity for the last 33 years.The NFL Hall of Famer and his wife, Karen, harness that star power to break the cycle of poverty.

"How do you allow people to know they can fit in? A lot of people of color, they've never had a chance to fit in," Lott explained. "We've been able to play our role in helping a lot of young people see that there are people out there that care." "I remember bumping into him in Redwood City and I was sitting there going, 'What are you doing?' He goes, 'I'm working at HP,' and I'm like, 'Whoa!'" Lott recalled.

"I learned early on that 'you're in the game, Ronnie, no matter what you say.' And that's my dad and that's my mom," Lott said.

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