IHOP, Applebee's, Outback Steakhouse and the Cheesecake Factory are all opening fast-casual spinoffs as the full-service restaurant industry sees customer traffic decline.
Fast-casual restaurant chains likeand Sweetgreen have been stealing customers from full-service restaurant chains like Outback Steakhouse and IHOP. To fight back, some casual dining chains have been launching spinoff restaurants that copy that business model.
Dine Brands' CEO Stephen Joyce has told investors that the company, which also owns IHOP, is looking to acquire a fast-casual or fast-food chain as well. It will debut in Atlanta, with plans to open several more this year. The chain is exploring additional sites in New York, Washington, D.C., Denver, Chicago and San Francisco.
"We opened the Aussie Grill locations in Tampa, near our headquarters, to test ideas for the international menu," spokeswoman Elizabeth Watts said. "The concept quickly proved to also be popular with American guests, so we are now assessing opportunities for new U.S. locations beyond the Tampa area."
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