Corporate marketing teams, business enthusiasts, industry experts and thought leaders gathered at Xylo BGC where they discussed the latest trends, insights and marketing strategies under GCash’s Partner Solutions Suite.
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Corporate marketing teams, business enthusiasts, industry experts and thought leaders gathered in the event that discussed the latest trends, insights and marketing strategies under GCash’s Partner Solutions Suite. “The influence of AI on society is very evident. This cutting-edge technology is very useful in creating communication campaigns for your audience as it uses data to come up with logical and sound decisions that will boost brand visibility, improve activation, increase usage and grow retention rates. This AI-enabled feature will now easily answer which offer is right for this GCash user,” GCash Head of Insights, Analytics and Globe Synergies Claude Gomez said during the event.
With the Affinity Targeting solution, businesses can seamlessly select these profiles when disseminating their brand messages. Through data analysis, consumers were categorized into persona sets such as K-fans, foodies, eco-warriors, pro gamers, medicine buyers, parents and more.