'4 Critical Mobile Marketing Predictions to Help Form your Strategy in 2022' mobileapps mobilemarketing
. AppsFlyer is a global SaaS mobile marketing analytics and attribution platform. I gave four predictions to Appsflyer and would like to dive into them more deeply here.2021 has been challenging for mobile app marketers due to iOS 14 and 14.5 and SKAdNetwork that uses different attribution rules. 2022 might be even more difficult for mobile app marketers.
Being able to structure data and making good use of data to provide actionable insights require capital and good talent. Furthermore, in 2022, there will be a lot of more mid-size and small-size companies that start building their first-party data attribution and analytics; hence, more SaaS companies will begin to provide affordable data solutions.The evolution of mobile commerce has made SMS marketing more personalized, dynamic, and engaging.
However, SMS requires the consumer's consent. Brands will need to provide value upfront in exchange for consumers' consent. However, its high open rate and conversion rate will pay off.Retargeting campaigns used to be the marketer's "secret weapon" to reduce paid CPA.
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