As angry consumers boycott Equinox and SoulCycle, they may be surprised to learn owner Stephen Ross's brand portfolio runs quite deep.
The backlash against Equinox and SoulCycle in response to a Washington Post report that unearthed owner Stephen Ross's ties to President Donald Trump is showing no signs of slowing down. Ross — an investor and real-estate mogul, who also notably owns the Miami Dolphins — has an ownership stake in several other buzzy brands through his firms Related Companies and RSE Ventures.
The backlash against Equinox and SoulCycle in response to a Washington Post report that unearthed owner Stephen Ross's ties to President Donald Trump is showing no signs of slowing down. Ross — an investor and real-estate mogul, who also notably owns the Miami Dolphins — has an ownership stake in several other buzzy brands through his firms Related Companies and RSE Ventures.
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Backlash Hits Billionaire Stephen Ross—Equinox, SoulCycle, Dolphins Owner—Over Trump FundraiserReport sparks furious social media reaction.
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Billionaire Stephen Ross gets backlash for Trump fundraiserCelebrities are calling on people to cancel their SoulCycle and Equinox memberships after billionaire owner Stephen Ross plans to host a Trump fundraiser.
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Social Media Backlash Ensues Against Real Estate Developer Stephen RossRoss, who is behind Hudson Yards, SoulCycle and Equinox, is hosting a fundraiser for President Donald Trump on Friday with tickets going for over $100,000.
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