3 skincare misconceptions this Filipino brand owner hopes to debunk

Dermorepubliq Berita

3 skincare misconceptions this Filipino brand owner hopes to debunk
Skin CareHealth And Beauty
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Four years into the local skincare industry, Keith Sta. Barbara of Dermorepubliq knows that Filipino brands still have a list of misconceptions to address among consumers.According to the brand’s founder and president, among these things is the comparison of local brands to imported products.“We’re still really struggling to debunk the misconception that imported products are better than local products,” he told GMA News Online.

“Our customer service team is having a hard time convincing people because I think what’s going on with the local skincare industry is we tend to overpromise,” he said.He continued, “You see products that say ‘Whiter skin in seven days’ or ‘Clearer skin in three days.’ So we have a lot of customers who leave one star when they use the product, saying ‘‘Yung pimples ko, hindi gumaling after three days.’ Science doesn’t really back that kind of promise kasi the skin doesn’t work like that.

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gmanews /  🏆 11. in PH

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