It has the feel-good factor we all need.
Cinema is the artful expression of storytelling which transports viewers to another place. Heartening moments, layered with magic and whimsy, are particularly uplifting to watch.
Nobody embodies a joyful spirit quite like Chopard's global ambassador, Julia Roberts. Many of Roberts's roles have reflected her own carefree and playful attitude toward life. Her magnetic personality and joie de vivre encapsulate the spirit of Chopard, so it’s only fitting that the brand has joined forces with Roberts to celebrate the power of positivity.It Embraces Authenticitycampaign will release 12 episodes over the coming months.
Chopard enlisted the help of photographer and backstage specialist Greg Williams to capture Roberts's portraits and behind-the-scenes images of thecampaign. Williams uses his knowledge of photojournalism to tell a compelling story—his portraits spotlight Roberts's spontaneity and candor, encapsulating the concept of feel-good.
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