Only a quarter of truckers use C.H. Robinson, America's largest freight brokerage — and it explains why tech giants have been vying to disrupt trucking
Transfix rolled out My Lanes and Reserved Lanes last month to help truck driversUBS highlighted Convoy, founded in 2015 by former Amazon workers Dan Lewis and Grant Goodale, in its report as a key tech player that's challenging longtime incumbents like J.B. Hunt and C.H. Robinson. Uber Freight, meanwhile, is the most-downloaded freight brokerage app for truck drivers, UBS found. For its part, major incumbents like C.H. Robinson are also focusing on owner-operators and small carriers.
"We see our total addressable market in the U.S. being about two million customers," Bob Biesterfeld, CEO of C.H. Robinson, told Business Insider. "About 1.9 million are in that SMB space, customers that do less than $10 million worth of revenue.""Our third app downloads report shows rising momentum in the share of downloads for the two largest brokers C.H. Robinson and TQL," UBS analysts wrote.
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