This substantial economic boost, driven by the direct spending of attendees at the two iconic events, has contributed to the recovery of the regional economy, officials at the organization and the …
A trio of colorful kitties peek out of the Hills “Feed the Love” float at the Floatfest on Tuesday, Jan. 2, 2024. Visitors could view the Rose Parade floats up close along Sierra Madre and Washington Boulevards in Pasadena and get a closer look at the design and workmanship that went into each float entry. Tournament volunteers were also on hand to describe the float-building process.
Michigan quarterback J.J. McCarthy celebrates following his teams 27-20 overtime win over Alabama following the 110th Rose Bowl game in Pasadena on Monday, Jan. 1, 2024. According to the study, which surveyed more than 1,200 participants in the Rose Parade and Rose Bowl, the two events supported 2,166 full-year jobs in the region, most of which in accommodations and food services, and generated an estimated $35.
LAUSD-All District High School Honor Band performs during the 135th Rose Parade in Pasadena on Monday, Jan. 1, 2024. The report highlights that visitors come for the full Los Angeles experience, with the impact of the Rose Parade and Rose Bowl Game resonating throughout the Greater Los Angeles area. The Jackie Robinson statue during a celebration at the iconic Rose Bowl Stadium in honor of the legendary Jackie Robinson’s 105th birthday with tour, interactive displays, explore rare memorabilia and birthday cupcakes in Pasadena on Wednesday, Jan. 31, 2024.
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