Plus, how the league is trying to protect Sunday games, the Christmas contract with Netflix, streaming services, and the appeal of the Texans and Lions.
comes story lines, and there’s no bigger one in the NFL this year than Aaron Rodgers and the New York Jets. And the league is leaning into that one—again—even after paying for it last year in a very, very big way.
The answer, quite simply, was to go all-in again, with flex scheduling giving the league a bit of an escape hatch. The Jets’ six prime-time games all fall in the first 11 weeks of the season, including a stretch where they’ll play three in 18 days, with a 1 p.m. ET visit to the archrival New England Patriots, too.
“She is really the wizard of Sunday afternoons,” Bose says. “She looks at these schedules, and she’ll tell us, ‘We can’t do this. We can’t play this week for CBS. We can’t play this week for Fox.’ She has a vision for how these map out. Obviously, the home market, you’re going to want to watch your home team. If you’re a Philadelphia Eagles fan and the Eagles are playing on Thursday night, you still want an attractive game on TV on Sunday afternoon.
I did ask Bose whether they’re close to their limits with the contracts and he answered, “There’s a point where we’ll have to figure out how to make sure we hit those targets, but so far we’ve had the ability to do that.” “We’re evolving into a place where we play on Christmas. We play on Thanksgiving. We play internationally,” Bose says. “We’re mindful and we certainly engage with our clubs, but we’re more and more in a world where these are the windows where we’re going to play. They’re high-profile windows. The Chiefs and Ravens aren’t going to be surprised by that.”It’s one that’s often asked, of course. This year, 14 teams are playing multiple games with turnarounds of five days or fewer .
, and that’s how we got to our final schedule,” Bose says. “Unlike other years, we had a lot of flexibility. We had a lot of great choices. Right down to the last several days, it was, While there’s truth to that, the real motive here, clearly, is financial. That said, Bose did want to emphasize that he and his group try their best to be mindful of an older audience that is less apt to adapt to a changing world or may feel like it’s being forgotten.
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