The 2024 projection shows an increase of more than $1 billion from the record set in 2020 when then-President Donald Trump faced off with President Joe Biden.
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The 2024 election cycle is expected to be the most expensive of all time for political ad spending, totaling $10.2 billion across all media, according to new projections. That figure would exceed by more than $1 billion the current record, which was set during the 2020 election cycle when then-President Donald Trump lost his reelection bid to President Joe Biden.The 2024 election cycle is expected to be the most expensive of all time for political ad spending, totaling $10.
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