Montreal 2023: A Successful Return, But There’s Work to Be Done for 2024
• Many visitors were disappointed with this smaller show and vowed not to return if it stays the way it is.The Montreal Auto Show made its return to the Palais des Congrès in 2023, but in a reduced format that covered only a single floor of exhibition space compared to the usual three. That floor was filled by a few automakers who were present, as well as collections of vintage vehicles.
Given the challenges and the absence of so many carmakers’ the organizers can say “mission accomplished” for this 2023 edition. However, the challenge remains for 2024. Photo: Salon de l’auto de Montréal Visitors at the Montreal Auto Show in 2020 First of all, organizers will have to find a way to entice back big manufacturers like Ford and Stellantis. The presence of the German brands, which are very popular with fans, will also be essential, as will that of Mazda, for example, which has always been popular with Quebecers.
Not too surprisingly, many visitors at this year’s show left the event disappointed, arriving at the exit surprised that their visit was already over. Many told me that if the show returned in this form next year, they wouldn’t be back. Eyes turn now to Toronto for its auto show in mid-February. For its own return, that show will also be reduced in size, although unlike in Montreal, Stellantis will be present showcasing at least some of its brands.
Photo: D.Boshouwers Yvan Cournoyer and Marcel Dionne in front the Hyundai SEVEN Concept at the Montreal Auto Show
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