2023.5 Ford Mustang Mach-E BlueCruise subscription renewal gets huge price increase
at the time of writing shows BlueCruise 1.2 included in the MSRP. On some other trims just before the latest change, Ford charged $1,500 for the hardware and $600 to cover a three-year subscription, which is why buyers have focused on the $200-per-year price. Buyers have also mentioned being told byPerhaps trying to simplify things, Ford declared that for all 2023.5 model-year trims, BlueCruise is a $2,100 option active for three years.
What's got forum members riled up is that BlueCruise option pricing for a new Mach-E has been labeled as paying for hardwaresoftware. Once they've paid for the hardware, the reasoning goes — for something like $1,500 or $1,900 or whatever — one would think the software renewal price would only need to cover software updates, by now a familiar practice among all who use computer programs. They expected that renewal price to be $200 per year.
This sounds like either a case of poor communication about hardware and software prices on Ford's part, or Ford realizing how expensive it is to start an EV business and how vital it is to get more money coming in immediately. Whichever it is, Ford isn't alone on either count. Despite the MSRP price cuts by various manufacturers lately,
, the far more consistent story has been regular and occasionally staggering price hikes on nearly every EV below $100,000. The EV revolution is not only going to be televised, it's going to be crazy expensive for everyone.
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