It was a tough year to be a financially-responsible adult who's still obsessed with plastic building blocks.
, putting Lego in a unique position to not only cater to new generations, but also those who grew up with the building toy
and never stopped loving it. But as 2022 demonstrated, it’s getting harder and harder to be a financially-responsible adult who still’s obsessed with Lego. The past year saw Lego release some of the largest sets it’s ever created, including a five-foot-tall replica of the Eiffel Tower, but also sets that lean heavily into nostalgia, including a brick-built Optimus Primealmost impossible to resist—or at least that’s what we keep telling our partners.
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