Thanks to Casper, buying a bed no longer requires you to awkwardly lie on a showroom mattress before purchasing. Disruptor50
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Remember when buying a new mattress meant going to a store and lying awkwardly on a few, trying to imagine what a full eight hours on it would feel like? The ordeal was so unpleasant that folks are now willing to order a mattress online — without ever laying a finger on it. Casper, the online memory foam mattress company launched in 2014, now has more than 1 million customers and last year did over $1 billion in revenue. In March it raised another $100 million in funding, bringing its total to about $340 million. It has been reported that the company, whose investors include actor Leonardo DiCaprio and rapper 50 Cent, is looking for underwriters for an IPO.
The mattresses range in price from $695 for a twin to $3,495 for the king size of its most advanced mattress, the hybrid wave. Casper also has 20 retail stores around the country and says it has plans for 200 more. With retail partners including Costco, Nordstrom, Target, as well as American Airlines, its mattresses, pillows, bed frames and accessories are available at more than 1,500 retail destinations nationwide.
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