There’s much to celebrate in the beauty realm, where Latinx women have been cultivating distinct rituals and traditions for centuries.
line over the summer. “We are not a monolithic group, and we need more diverse representations of our community and for brands to develop products for our diverse needs.”
While there’s a long way to go, Latinx-founded hair, makeup, and skin-care brands are capturing attention, and in turn revitalizing the industry. “I wanted to create a brand that could fill the void in the market for authentic representation of the multidimensional demographic that is Latinx, while celebrating the richness of the Latin culture,” explains Babba Rivera, founder of clean hair-care brand.
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